A year to remember: Looking back on 2022 with Greubel Forsey
Once again fully independent and undergoing a sensible strategic evolution, Greubel Forsey wows us in 2022 with some of its most striking models. luxury watches replica
Since its founding 18 years ago by complication experts Robert Greubel and Stephen Forsey, Greubel Forsey has been considered by many to be the gold standard in haute horlogerie, and looking back In 2022, it will undoubtedly mark a major turning point in its short history.
As well as once again gaining full independence from its outside shareholders, including Richemont, the La Chaux-de-Fonds-based brand has used its newfound freedom to strengthen its control over how it designs, produces, markets, prices and sells. change. distributes its ultra-high-end timepieces.
Greubel Forsey's tourbillon innovations, chronograph credits and superb hand-finishing have always helped the brand live up to its tagline: 'The Art of Invention'. But the strategic realignment it has implemented over the past 12 months, partly reflected in the three models it will release in 2022—the double balance crown, the tourbillon 24-second architecture and the GMT balance crown—shows that the watchmaker Also good at "reinventing the art."best quality watch replica
contemporary code Greubel Forsey chief executive Antonio Calce has taken pains to say the changes he is helping to introduce are subtle but logical. "
One of the more notable steps in this evolution has been to inject more modernity into the design of the watch. All of Greubel Forsey's collections now share a coherent sports watch shape, with a rugged, water-resistant contoured titanium case at its core, and more openworked, three-dimensional dials that showcase the brand's architectural interiors. core.
Today, a quarter of Greubel Forsey's 100 employees are dedicated to product development and design, making it the company's largest division. Still, Calce and his team have been careful not to throw the baby out with the bathwater. “Even though we don’t have a long history, it’s important to preserve the [Greubel Forsey] code,” the Neuchâtel native said.Richard Mille RM 35-02 Rafael Nadal
Target a wider, younger audience Pushing a more modern aesthetic has been part of Greubel Forsey's efforts to appeal to a wider, younger audience. “The reality is that there are fewer than a hundred dedicated Greubel Forsey collectors in the world,” Calce said.
So, to further appeal to more young collectors, the brand has also dropped prices on some entry-level models, such as last year's Balancier Convexe S², which started at CHF 205,000. “These watches are still invented by hand, but they also appeal to young connoisseurs who still respect tradition,” adds Calce.Jacob & Co. EPIC X CHRONO ‘NUNCA RENDIRSE
Increase yield and simplify distribution Calce, a trained precision mechanic, has also set the company's sights on increasing production: after years of making about 100 watches a year, the goal is now to make 500 a year.
To help achieve this, the brand bought the land surrounding its manufacture on the outskirts of La Chaux-de-Fonds in order to double production by hiring more watchmakers and manufacturing its own balance springs.
In the meantime, remain committed to protecting collectors and being transparent. Greubel Forsey has now announced the maximum number of new limited editions that will be produced each year for the next few years from the date of launch. The watches are available now from a streamlined network of select flagship stores in partnership with external partners.
Natural evolution, subtle changes, tactical tweaks: whatever you call it, Calce can't hide his enthusiasm for the ongoing initiative: "This is a new chapter for the brand and I'm excited about what we're doing."replica Bovet Watches